Two of my trusted colleagues in the careers industry, Miriam Salpeter of Keppie Careers and Hannah Morgan of CareerSherpa.net, have recently published a book that serves as a practical guide to teach savvy existing business owners as well as those considering starting new entrepreneurial ventures how to maximize social media tools to make more money.
As their press release states, “As corporations shift their hiring practices and on-board more and more freelance and independent workers, everyone will need to begin to think of themselves as independent contractors. Harvard Business Review reports that the 17 million independent workers today is expected to rise to 23 million by 2017. In light of these data, it is crucial for anyone who expects to earn a living to think of themselves as entrepreneurs and prepare to market themselves online.”
Enter: Social Networking for Business Success: Turn Your Ideas into Income. This practical guide includes checklists and describes the tools needed to create and maintain a social media presence for you and your company.
The authors wrote the book they wished they read when launching their own businesses online. “Social Networking for Business Success teaches you how to demonstrate your expertise, grow your network of potential customers and clients and get involved in a supportive online community that can lead to or enhance a successful, income-generating business,” says Salpeter.
Aimed at both experienced and new social media users alike, Social Networking for Business Success will help you:
- Connect with people you don’t know and convince them to reach for their wallets
- Inspire trust, build partnerships and make more money
- Market and advertise your business without spending a dime
- Leverage small details that make big differences in online searches
- Look smarter than your competition and make the best use of your limited time
“Time is money,” says Morgan. “You don’t have time to waste, so we provide exactly the information you need to know to tap into the right online resources for you and your business.”
Many of Sterling Career Concepts’ clients have shifted their careers or opened their minds to the idea of running their own business, either full-time, on the side, or to fill a period of time. This book is a great resource to help jumpstart those businesses and add to the bottom line. Check it out in retail book stores or online at Amazon.com.
Are you considering starting your own business or changing your career focus? We’re here to help! Benefit from the knowledge and experience of a career professional to help you figure out your next career move.
