Last week we discussed six basics of using the site. Today’s post provides five ways to maximize your time and effort spent on LinkedIn.
- Multiply the benefits of your network. One of the most powerful functions of LinkedIn is the ability to connect you with people who are connections of the people you know. Don’t forget to explore the people your connections know. Of course, follow LinkedIn’s guidelines on connecting with these folks (using InMail or requesting connections through your mutual friend) so that your account is not flagged for spam.
- Be thoughtful with whom you connect. One of the strengths of LinkedIn is the connections you make, but it’s not a race to get to 500 connections. Don’t indiscriminately try to connect with people. Have a reason for each of the people you connect with — either it’s someone you already know or are related to, or someone it would be beneficial to connect with. If you don’t know someone, get to know them a bit before sending a personalized connection request. (You can do so by seeing who you have in common — or who they are connected to, checking out their LinkedIn summary and work history, visiting their website or blog, and seeing what Groups they belong to).
- Take advantage of leading headlines based on your industry. On your home page for your LinkedIn profile is “LinkedIn Today,” a roundup of stories that LinkedIn thinks may interest you. Check out these top headlines to stay abreast of important information in your industry.
- Genuinely recommend your contacts. Acknowledge and recognize the contributions of people you know by providing unsolicited, genuine recommendations for them.
- Be open to meeting LinkedIn contacts in person. Use LinkedIn to connect with people but don’t restrict your networking to online only! Request in-person get-togethers, when possible. Meet for coffee or lunch to catch up. The LinkedIn “Events” section can also alert you to in-person gatherings in your industry or geographic area.
Check back next week for four power tips that all LinkedIn users should know!
If you haven’t started developing your LinkedIn profile or need some help, call or email me. I am confident we can enhance your current LinkedIn status.
